FT Chronicles Intro Video…
Join us January 2nd-14th on a journey across Central America to hear directly from the coffee farmers how fair trade is affecting their lives…
Web-series and Journals: FairTradeChronicles.com
Coffee farmers work their land; they plant, tend, harvest and labor long days, all so we can enjoy our daily fix. The coffee industry has overworked, underpaid, and taken advantage of these farmers for decades. While coffee represents billions of dollars of world commerce, only a fraction of that money makes it back to the farmers, many of whom lack access to clean water, health-care, education, and a secure home.
Born out of a struggle for basic human rights in impoverished farming communities around the world, the fair trade movement was launched for the sake of social and economic justice. It empowers small family farmers and their communities through long-term trading relationships, fair prices, and safe and sustainable working conditions. Farmers, activists, and dedicated companies have built true fair trade painstakingly, from the ground up.
Today, bigger corporations are co-opting fair trade as a marketing concept instead of a social movement. This threatens to dilute fair trade standards and the growing array of certifications and labels have become confusing to the average coffee drinker.
This January, Join the founders of two socially conscious US coffee roasteries as they travel deep into Central America, examining fair trade’s impact on farmers they’ve worked with over the past decade. The relationships between these buyers and producers will be a springboard for an examination of the basic principles, history, and current controversies surrounding fair trade. This exclusive web series will share the dramatic stories of co-ops and farmers along their route through Mexico, Guatemala, El Salvador, and Nicaragua.
How fair is fair trade? Come along and see how small-scale producers and roasters are working together to reclaim the movement.