Many business owners know the importance of Search Engine Optimization, but they aren’t sure of how to choose the right SEO company. In the competitive online world, being number 1 is the key ingredient to attracting new customers. The old fashioned way of marketing is gone, and the new wave of advertising is here. Local businesses that want to stay afloat and be viable must hire a consultant to help them rank higher in the organic search engine results.
SEO involves selecting the right keywords that will attract new customers to your services. These words and phrases are very important, as they are the condensed version of what your business or brand is offering.
How Do I Know What Keywords to Optimize For?
This is a question I get asked a lot. I have worked with many clients who tell me specific keywords that they want to rank for, and then get upset when those phrases do not get them much traffic. Yet on on the flip side, maybe they chose a keyword that is getting traffic to their site, but it is not converting. It’s not always the most obvious choices that are the best keywords. A good optimization specialist knows exactly how to do the research beforehand to save time and money down the road.
Using these key phrases in the right way is just as important as picking the right keywords to begin with. Think of how many emails or newspaper articles you did not read simply because of the title. There is also a ratio between the content and keywords that you have to pay close attention to.
What About My Content? Are a Few Paragraphs Enough?
Search engines, specifically Google are getting smarter every day. They are now able to distinguish good quality content rather than words thrown on a page to increase rankings. Their main goal is to deliver high quality content to their users, so they will not return results full of pages that have been stuffed with keywords and images.
Your to do list with search engine optimization can be never-ending, and most of all, overwhelming.
It is a unique skill that people on the “outside” of SEO are rarely able to attack using best practices. It is not like riding a bike, where once you learn it you never have to re-train.Things change constantly, and you have to keep up-to-date on what the search engines want, and give it to them.
If you are going to attempt it on your own, you should know exactly what you are doing from the onset. It is not something that you should be “testing”.
Knowing Which SEO Company is Right For My Business
There are a lot of companies who claim to do Search Engine Optimization, but not every one of them can deliver on their promises.
A SEO company in Akron once explained it to me like this:
“If you were to have a house built from the ground up and you hire the cheapest company out there just to save a few bucks, you may have a hard road full of expenses and grief down the road. If the foundation is not put in correctly, this could create a disaster, and the only way to repair it would be to contact another builder to fix the mess. It is nothing but a headache, and a huge dent in your wallet.”
Choosing your consultant is very similar to choosing your builder. The most important blocks must be put in place with a perfect blueprint the first time to avoid everything crumbling around you.
Here is a video created by the experts at Akron SEO:
Do Your Research First
Business owners should do their own research first before hiring a local search engine optimization agency. Most web development experts are wary to share results from another client’s optimization program, so I would not necessarily take this as a bad sign.
The first, and possibly the most important tip I can give you is to search Google for an seo expert in Akron, or whatever city your business is located in. If their website is on the first page, you will probably be in good hands. To take that a step further, if they have an additional property on the first page as well, such as a Facebook or Yelp business page, this is an even better sign!
Lastly, do they have any Google or Yelp reviews? If so, read through them; every last one. If your instincts tell you to move one, listen!